Our Story

Shirts On Hangers

Max & Ace was founded by location independent entrepreneur Andrew First in 2018. After being unable to find a reliable source of men’s apparel that spoke to his lifestyle of gambling, vintage electronics, whales & chocolate, Max & Ace was born. The goal was simple, provide comfortable, high-quality gentleman garments at average prices that speak to a small sub-set of the male population that is also frustrated by the lack of quality clothing available within these niches.


When asked by Forbes magazine (which didn’t actually happen, but if they did ask this is what I would have said) about the mission statement of Max & Ace, Andrew said; “It’s simple, we want to provide men, or women who like to wear shirts designed primarily for men with extremely comfortable clothing they can relate to. It’s about projecting a lifestyle of comfort and class.”